Need For the Skilled Students in the Present Education Scenario


India is one of the most populated countries of the world .With rich diversity in culture and known for rich traditions, India is also one of the progressing countries making it to TOP 50 Countries of the world. Although India had a rich education system, however with the new technologies coming into existence, employers in India continue to state that the educated graduates are not well educated or skilled for the employment in their industries.

Stakeholders  of the Education System:

In various parts of the world, education is one of the important need to ascertain the different concepts of the technology and industry. Academicians and Employers are the primary recipients of the graduate employability attribute developments and their views.  As per the recent trends, it has been observed that the role of the academic qualifications of the students is increasingly reducing and in order to add value to the employability opportunities, students are in dire need of the skill component. The employers are likely to recruit those students who are more skill oriented and has a combination of the relevant employability attributes necessary for the job performance.

Skills of Employability:

Some of the skills that can help in employability can be listed as below:

  1. Communication Skills
  2. Teamwork Skills
  3. Problem-solving Skills
  4. Initiative and Enterprise Skills
  5. Planning and Organization Skills
  6. Learning Skills
  7. Technology Skills
  8. Self-Management Skills


In simple words it can be said that the success of the students in the present knowledge based economy will increase only when they are more equipped with their skills and unlike the previous scenario their jobs do not depend on the marks obtained in various subjects. Today’s economy and society increasingly demands people with an ability to cope with change and adapt quickly to new environments and people.  

In order for people to achieve a desired performance at a task they must be provided with opportunities to perform the actions required so they can improve their performance at this task until they master it. Training should be about activities, scenarios, and simulation. Such curriculum is nowadays being developed and distributed by AICTE and AICTE has taken an initiative to provide the skill oriented education through SKP.


Poonam Verma

Lajpat nagar


Industrial Visit of BBA Students at Parle G

Industrial visit to Parle-G

Course : BBA-1

Date : 21st Aug’2018

The students of BBA-1 (Batch 2018-21)


On the 21st of Aug’2018 , students of BBA I (Batch 2018-21) went for an industrial trip to Parle G- the owner of the famous biscuit brand –Parle-G. The visit began with the HR executive explaining the working of the plant through an animation film. This was a movie on the illustrious eighty- year journey of the company in the world of biscuits & confectionary. While throwing light on the  manufacturing processes & hygiene standards maintained during the production, the company representative also apprised the students of the recruitment and the general management processes of Parle-G. This was followed by students being taken around the fully automated manufacturing plant. The students were also given a chance to interact with the company representatives and have their doubts cleared about aspects such as manufacturing, marketing, distribution, supply chain , logistics and so and so forth.

The visit was, all in all, highly enjoyable and the students came back with beautiful memories to cherish forever.


IMG-20180821-WA0030IMG-20180821-WA0029IMG-20180821-WA0026 (1)IMG-20180821-WA0011

Madhubani Painting Workshop


Date : 16 August 2018

Time  : 1 pm to 4 pm

Topic:   Madhubani Painting and how it’s used in interiors

Instructor:   Ms Preeti Pathak

Professor & Freelance Artist

Batches:    Ist, IIIrd and Vth

The students were introduced to the topic using a power point presentation by the instructor, where she gave them an overview of the history, classifications, materials and techniques used to create the art form. They were also shown examples of how the technique is used to create vibrant interiors and accessories.

The students were then given designs which they were asked to recreate with the help of the instructor.

The workshop was a success and the students got an insight on how to use this traditional painting technique in contemporary and modern interiors.


Inclusive Scripture

Guru Granth Sahib does not focus on any one religion. It tells us about social justice, women’s empowerment, the art of living and much more, write M P SINGH and GURMEET SODHI

The Guru Granth Sahib is the epitome of universal brotherhood and is revered by Sikhs as their living Guru. They respectfully refer to it as Sahibji. The basic tenet of the Holy Scripture is that the Almighty — Ek Onkar — is only one. He is the creator and is omnipresent in his creation. He is giver and doer. All colours and qualities emanate from Him. God has no colour, no shape and no name, but his devotees praise Him by many names and in many ways, based on their intellect, knowledge and perception.

We all have within us the same jyoti that emanates from the Almighty — ‘Sab mein jyote jyote hai soi tis de karan sab mein chanan hoi.’ Another beautiful line promoting this philosophy is ‘Mere prab khel rachaya; koi na kisi jaya upaya’ — ‘God created this universe with people, each different from the other; the uniqueness of creation is that none resembles the other.’ One may share common features like looks and ancestry, but a perfect resemblance is impossible. There is a strong message of diversity here. Guru Nanak bows before this diversity and says that he respects every person who remembers the Almighty, even by different names.

The scripture emphasises more on internal engineering than worldly rituals, blind practices and outer appearances. The stress is on accepting His will with humility, love, devotion, charity and fear in all deeds. Surrendering to His will, love and devotion is more important than the name and the path one follows.

The Granth Sahib is not focused on any one particular religion or region; it advocates the concept of social justice, women’s empowerment and the art of living. It projects a different way of thinking that is detached from vices; Even while performing worldly duties, one can raise one’s spirit by singing the glory of the Almighty and attain ultimate bliss. It respects and accepts all religions and favours dialogue and not a debate to project superiority of one over the other.

The baanis are not for or against any particular religious sect, group, friend or enemy. They reflect only on human frailties or ill-conduct and consider them as vices or enemies of a human being. With the blessings of a true guru, one overcomes these weaknesses and is effortlessly freed from the cycle of birth and rebirth. The essence of this thought pervades the entire Granth Sahib.

While freeing human beings from the bondages of rituals and pretense, it guides us to follow a pristine way of life; this is made possible by internalising the divine teachings and connect ing the soul with the Almighty. The direction of the Granth, thus, is mainly towards Guru Chintan,Atma-Parmatma chintan and Milan. Considering everything to be in His order, the Granth does not chastise either the tormentor or the tormented.

The vanikaars of the Granth are spread over a period of about 500 years (1163-1679). It has an eclectic mix of messages in myriad languages and dialects by baghats and saints from across the country belonging to different castes, ethnicities and religious groups.

The Granth Sahib embodies in it not only the vanis of six Sikh gurus from Punjab but also of 15 bhagats and saints from different regions — Kabir, weaver from Varanasi, Uttar Pradesh; Namdev, calico printer from Maharashtra; Ravidas, shoemaker from UP; Trilochan, Brahmin from Maharashtra; Dhanna, cultivator from Rajasthan; Sain, barber from UP; poet Jaidev from Bengal; Pipa, the king from UP; Surdas, the blind poet; Baba Farid, Muslim saint from Punjab; Parmanand from Maharashtra; Sadhana, butcher from Sindh; Bhagat Beni and Ramanand from UP; Bhikhan, Sufi saint from UP and a few more devotees.

The thoughts of these composers blend the moment they are placed next to each other, mostly in the form of dialogue. Thus, the structure and creation of the Granth Sahib is pluralistic.

The scripture maintains that the beauty of the universe lies in its diversity or plurality, and that it must be preserved with piety and reverence. No country, caste, religion or community can ever exist peacefully without subscribing to the ideals of plurality. In absolute terms, it means that if we wish to grow and progress, we must have a firm belief in this philosophy.

The scripture, which has been awarded the status of the Guru, propagates and glorifies, without reservation, the message that the well-being of a country can be directly judged through a diagnosis of the health of pluralism. We must, therefore, at all times work towards its protection and preservation.

Since the last two or three decades, there have been talks about clash of civilisations. There have been intense discussions on this subject too. We find these clashes highly pronounced in West Asia, Africa and even in our own north-eastern states. Why is this happening? This is because of one upmanship, where one community or race thinks that its way is superior to others.

The primary source of conflict is identity, culture and language. At such times, we need a philosophy that can save the world from conflict. Pluralism turns out to be the only philosophy that can save and defend it. And for this, we need to promote the tradition of dialogue. This is the thought process of Guru Granth Sahib, a scripture that transcends the boundaries of caste, creed and religion.


Non Linear Marketing is the new path of digital communication




Non linear Marketing means Digital marketing. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace.  Digital marketing undertakings include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. Non linear  marketing is frequently referred to as ‘online marketing ‘internet marketing’ or network marketing’. Due to technologies development at an exponential speed, the promotion example has shifted to newer more client and satisfied centric approach being delivered on the digital platform. Though on line media is a authoritative stick to go faster trade growth, a sustainable achievement in digital marketing in general takes a small number of months if not more and this trip to success would have involved few failure. Digital Marketing avenues such as Search Engine Optimization (SEO) require couple of months before a trade can see good results. pregnant quick results usually leads to giving up on the not-so-visible but real progress campaigns, which would have produced desired goals if given the time it requires. Traditional selling like promotion, public relations, brand and corporate infrastructure, lead age band etc. broadly relies on television, radio, telephone, and print media and telephone as a delivery medium. Contrary to that modern marketing techniques leverage the control of Internet and social media to reach to a more targeted set of audience. The term digital marketing has full-grown in position over time, particularly in convinced countries. online promotion is still common  in digital marketing has become the most common term, mainly after the year 2010. Digital Marketing is any form of marketing products or services, which involves electronic campaign. It can be both online and offline. According to organization of shortest marketing “the use of internet and associated digital in sequence and communication technologies to realize marketing objectives.”

Non linear marketing is an   sunshade term for Although digital media is a power ful the marketing of foodstuffs or services using digital technologies, mostly on the Internet,  but also counting movable phones, display publicity, and any other digital average. The method in which online advertising has urbanized as the 1990 and 2000s has distorted the way brands and businesses utilize technology and digital marketing for their marketing. Digital  marketing campaigns are attractive more common as well as efficient, as included into mark digital platforms are increasing deceitful plans and everyday life, and as people use digital devices instead of going to bodily shops.


Linear Marketing Vs Non Linear Marketing:


Table 1: The following table lists a few points that differentiate digital marketing form traditional marketing.


Linear Marketing          Non Linear Marketing
message is unidirectional. Means, a business communicate about its goods or services with a group of citizens. message is bidirectional. The client also can ask queries or make suggestions about the trade products and services.
average of message is generally phone calls, letters, and Emails average of message is mostly through social media websites, chat, and Email.
agitation takes more time for designing, preparing, and launching. There is always a fast way to expand an online movement and carry out changes along its development. With digital tools, demonstration is easier.
It is approved out for a specific audience throughout from generating movement ideas up to selling a manufactured goods or a service The satisfied is available for universal public. It is then made to reach the precise viewers by employing search engine techniques.
It is conservative way of marketing; best for reaching local audience It is best for attainment global audience.
It is complex to measure the efficiency of a campaign. It is easier to measure the efficiency of a movement through analytics.


Advantages of  Non Liner Marketing to Consumers and Analysis

Non Liner Marketing technologies permit the customers to keep on with the company information efficient. These days a lot of customers can way in internet at any place whichever time and companies are constantly updating in order regarding their goods or services. Customers know how to visit company’s website, examine with reference to the products and make online purchase and afford feedback.




I don’t think there are any rules in life that everyone should stick to anymore. Each to their own I say, and if you agree then you’re on the right track to being a confident individual who knows when to say no.

I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. The Internet is becoming the town square for the global village of tomorrow.  It has no limitations. Company can use any devices such as tablets, smart phones, TV, laptop s, media, social media, e- mail and lot other to support corporation and its products and services. Digital marketing may achieve something more if it considers consumer requirements as a peak priority.