Exhibition of Products Designed by Interior Design Students of Jims Lajpat Nagar at INA Dilli Haat

Design Santushti” –the two day annual exhibition was successfully held in Dilli haat on Feb 14th and 15th 2018.  The product designs conceptualized and executed by  students of interior design department Jims  Lajpat Nagar were much appreciated by all the visitors including those from the design industry and interior designers. There was heavy footfall at the show on both days. 

Products designed included moon shaped crib, coffee tables, outdoor dining set, study table, sofa ,bar with griller on top, console table ,wall backdrop ,chandelier garden furniture, decorative items were displayed by the department.  

 The moon shaped crib, bar with griller on top, coconut shell puffees and most of the hand crafted items were sold out on the very first day itself.  Orders have also been placed for additional quantity  of crib and coconut puffees this has come as a big encouragement to the students to perform even better in future and   confidence to interact with the buyers.

 Main achievement of the exhibition was appreciation of the work by the industry. Many from the industry have shown interest in the students and were keen to hire them in future. The jury that comprised professional interior designer, interior design faculty from some reputed institute and professional were highly appreciative of the work done by the students and was evident from the remarks in the feedback book. 




Blood Donation Camp

JIMS , Lajpat Nagar has organized the annual blood donation camp in its premises on the 13th of Feb. The Blood Donation camp has received good response from the students, faculty members and staff members. The Camp convinced a huge number of volunteers to become a part of this noble endeavor. The Rotract officer bearers and members have also taken active part in mobilization of donors.


Guest lecture by Mr.Chandrashekhar

Beginning with the question “Do you have dreams in life?”,Mr. Chandrashekhar -an Alumnus of IIT Delhi and a corporate trainer – set the tone for the session that was about to unfold. In an hour and a half long lecture, he talked about the potential of the brain to conceive and achieve what is considered impossible by most people. The first step towards success, he mentioned, was to unlock the power concealed in the brain. Quoting from the lives of successful people , he said all of them had faced bitter and heartbreaking failures before they tasted success; adding experience to life and suggesting alternative ways of doing things, failures , he said were stepping stones and not ailments to worry about. Since the lecture was on “Entrepreneurship” , he suggested that the  students  write down their dreams and make a blueprint of how they were going to achieve them. Urging them all to be masters of their destinies and to learn to control the situations surrounding their lives, he maintained that all of them were born champions and could achieve anything with their brain power and will.



Interview handling and Business Etiquettes – Guest lecture by Ms.Neha Chadha

On the 16th of Feb’2018 Ms. Neha Chadha-a freelance soft skills trainer and marketing head –Drumstick Media Pvt.Ltd. delivered a lecture on Interview techniques ,Business Etiquettes & soft skills. With the final year students almost ready for professional world, the lecture came as a blessing in disguise. Taking them through various types of questions and suggesting appropriate answers, Ms. Neha made sure the students understood well the selection process. Combined with a number of activities and real life situations, the lecture provided a practical insight into the world of selection and hiring. An mini add-on in the form of a module on soft skills and Business Etiquettes was equally useful as it guided the students on how to groom themselves for the business world.



Guest lecture by Mr. Vikas Kumar Verma

The BBA department invited Mr.Vikas Kumar Verma –Business Operations Manager – Accenture – on the 15th of Feb’2018 to apprise the 1st and final year students of  the workings of the BPO industry. The major topic of discussion throughout the lecture was the nature of business handled by the call centers. Speaking on the subject , he mentioned that it is an agreement between two parties for a specific task to be assigned  to a third party. Discussing terminology such as process excellence, industry explosion , gauging process and cost effectiveness , he added that BPOs  were  the most beneficial for businesses that required 24*7 assistance in customer care and support. Taking the students through the various processes handled by the BPOs , he said that BPOs had unlimited scope for professionals entering into the HR , Finance and Accounting fields as well.

The lecture concluded with Mr.Verma handling students queries on jobs in the BPOs.


Is gender equality restricted to social and economic empowerment

The Inter Campus Debate Competition this year was an opportunity for the participants to voice their views on the widely discussed and publicized issue of gender equality. Talking about the glass ceiling that exists for women in various spheres of life, the participants speaking against the motion argued that if the need of the hour was a balanced society, then it was important for us  to go far beyond the  social and economic empowerment . They strongly felt that if a woman truly had the merit and intellect to perform , then , along with her male counterparts , she must be given a fair chance to prove herself worthy of the position in question. Those arguing in favour of the motion felt that women like Indra Nooyi, Chanda Kochhar, Naina Lal Kidwai  and many others like them had already excelled themselves in their respective fields as the economic and social empowerment  awarded to them enabled them to do so and that there was no further need for any other kind of empowerment; Any woman with the will to make a  career, they felt, could do so with the  resources already  given to her.Arguing fervently in favor of the stands picked up by them , the participants truly took the competition to a different level.

The competition concluded with Vibhuti (for the mostion)of Greater Noida Campus and Aayush (against the motion)of Lajpat Nagar campus both bagging the first prize. The second prize went to Dhriti (For the motion) of Vasant Kunj Campus and Tarak (Against the motion) of Greater Noida Campus.

For putting forth his case with zeal and eloquence , a prize for outstanding performance was given to Dhruv of Lajpat Nagar campus.

In the Post Graduate category both the first and the second prize were won by Kalkaji campus participants –Nidhi and Ritika respectively.



Online News: The Rise of Aggregators

Audio Apps are the next high for online News consumers, says Reuters Report

Mobile news notifications have emerged as an important route for content. Messaging platforms (WhatsApp etc.) are giving social media platforms such as Facebook competition particularly in the online news segment. So is it end of the road for algorithms like search engine optimisation or social media optimisations? Or is it too early to announce the death of SEO and SMO?

Google News, Apple News, Line News, Snapchat Discover, Flipboard, SmartNews are the new super heroes in the online news segment. In addition to enabling rich media mobile alerts from preferred publishers, Apple News released Spotlight news feed last year. Google News equipped with its Accelerated Mobile Pages (AMP) initiative continues to lead the march worldwide, commanding 21% of Asia’s online news market pie.

According to a recent report released by Reuters, destination web sites and apps have a slight edge over search engines and social media. The statistics that indicate rise of Aggregators particularly in Asia are:

  • Search (60%) is the most favoured gateway for online news in South Korea, followed by Aggregators (37%)
  • Aggregators are the most favoured gateway for online news in Japan commanding 40% of the share in the segment
  • Aggregators have 31% and 25% share in Taiwan’s and Hong Kong’s online news market respectively

Ethics for Aggregators

So what do typical online news consumers do while using an aggregator? They sift through the publisher’s sites to identify what interests them and bookmark/ save the content for page break and an ad free reading experience. Aggregators such as New York Times Now App leads the reader to news reports from across the web. It is but appropriate that the aggregators compensate the original publisher for republishing their content. Countries such as Germany are mulling over laws akin to copyright laws to ensure that the interest of original publishers is watched. A debate or at least a to-do list on the ethics of aggregation is a predictable outcome.   

In a book titled The People’s Platform: Taking Back Power and Culture in the Digital Age, Astra Taylor compares online media to fast food. She says: “We don’t think much about where we click, how that information made its way to us, or who’s getting paid a living wage to produce it.”

Aggregators lead us to a situation where interaction with the original publisher is no more a mandate. According to an estimate nearly two-thirds of web users access news from “side doors” (apps, search, social media in order of preference). Email (newsletters) gateway too has made a comeback in news dissemination.

In Asian context, individual media brands are subsumed in major portals. In fact, the algorithmic approach to news segregation has led to a situation where news consumers are more likely to read from sources they wouldn’t have accessed otherwise. A report says nearly two-third web users remember the path (app, social media or search) they use to land on the story page, but less than half of them recall the brand that featured the story.


Audio Apps Vs Video Feeds

Audio apps are the other interesting development news consumers can look forward to. Audio app doling out weather summaries or match updates are imminent. This is predicted to have implications for radio. Though video remains far more distributed format on the web, so far text is the preferred format for news consumption. Will Audi Apps alter this dynamic?

Digital Subscriptions: Bundling or Syndicated Content  

Coming to the business or the revenue models, the US market experienced a clear jump in digital subscriptions, owing to “Trump Bump”. In some European markets bundling print and online subscriptions is proving to be a significant formula for monetising online news. Given the technological advantage that these nations have, they are deploying Big Data models to work out differential pricing to accommodate the preferences of their customers. However, availability of free content continues to be the main barrier in monetising online news. Clearly there is no fit all answer to monetisation of online news.

McKinsey pointed out in its report last year that it is too early to write off print, particularly in Asian markets. One of the key evolutions of print could be providing syndicated content to portals. Newspapers in South Korea derive a chunk of their revenue by supplying content to Naver and Daum- the two portals. Reuters report reiterates the point that advertising, donations and syndicated content are significant sources of revenue for news players.