Non Linear Marketing is the new path of digital communication

PRESENTED BY :-

  *DR. MANISH KUMAR SRIVASTAVA (ASST. PROFESSOR, JAGANNATH INSTITUTE OF MANAGEMENT SCIENCES, NEW DELHI)

 

Non linear Marketing means Digital marketing. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace.  Digital marketing undertakings include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. Non linear  marketing is frequently referred to as ‘online marketing ‘internet marketing’ or network marketing’. Due to technologies development at an exponential speed, the promotion example has shifted to newer more client and satisfied centric approach being delivered on the digital platform. Though on line media is a authoritative stick to go faster trade growth, a sustainable achievement in digital marketing in general takes a small number of months if not more and this trip to success would have involved few failure. Digital Marketing avenues such as Search Engine Optimization (SEO) require couple of months before a trade can see good results. pregnant quick results usually leads to giving up on the not-so-visible but real progress campaigns, which would have produced desired goals if given the time it requires. Traditional selling like promotion, public relations, brand and corporate infrastructure, lead age band etc. broadly relies on television, radio, telephone, and print media and telephone as a delivery medium. Contrary to that modern marketing techniques leverage the control of Internet and social media to reach to a more targeted set of audience. The term digital marketing has full-grown in position over time, particularly in convinced countries. online promotion is still common  in digital marketing has become the most common term, mainly after the year 2010. Digital Marketing is any form of marketing products or services, which involves electronic campaign. It can be both online and offline. According to organization of shortest marketing “the use of internet and associated digital in sequence and communication technologies to realize marketing objectives.”

Non linear marketing is an   sunshade term for Although digital media is a power ful the marketing of foodstuffs or services using digital technologies, mostly on the Internet,  but also counting movable phones, display publicity, and any other digital average. The method in which online advertising has urbanized as the 1990 and 2000s has distorted the way brands and businesses utilize technology and digital marketing for their marketing. Digital  marketing campaigns are attractive more common as well as efficient, as included into mark digital platforms are increasing deceitful plans and everyday life, and as people use digital devices instead of going to bodily shops.

 

Linear Marketing Vs Non Linear Marketing:

 

Table 1: The following table lists a few points that differentiate digital marketing form traditional marketing.

 

Linear Marketing          Non Linear Marketing
message is unidirectional. Means, a business communicate about its goods or services with a group of citizens. message is bidirectional. The client also can ask queries or make suggestions about the trade products and services.
average of message is generally phone calls, letters, and Emails average of message is mostly through social media websites, chat, and Email.
agitation takes more time for designing, preparing, and launching. There is always a fast way to expand an online movement and carry out changes along its development. With digital tools, demonstration is easier.
It is approved out for a specific audience throughout from generating movement ideas up to selling a manufactured goods or a service The satisfied is available for universal public. It is then made to reach the precise viewers by employing search engine techniques.
It is conservative way of marketing; best for reaching local audience It is best for attainment global audience.
It is complex to measure the efficiency of a campaign. It is easier to measure the efficiency of a movement through analytics.

 

Advantages of  Non Liner Marketing to Consumers and Analysis

Non Liner Marketing technologies permit the customers to keep on with the company information efficient. These days a lot of customers can way in internet at any place whichever time and companies are constantly updating in order regarding their goods or services. Customers know how to visit company’s website, examine with reference to the products and make online purchase and afford feedback.

 

Conclusion

 

I don’t think there are any rules in life that everyone should stick to anymore. Each to their own I say, and if you agree then you’re on the right track to being a confident individual who knows when to say no.

I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. The Internet is becoming the town square for the global village of tomorrow.  It has no limitations. Company can use any devices such as tablets, smart phones, TV, laptop s, media, social media, e- mail and lot other to support corporation and its products and services. Digital marketing may achieve something more if it considers consumer requirements as a peak priority.

 

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Guest Lecture by Mr. Indish Batra

 

Mr. Indish Batra, a Freelance Director of Photography conducted a practical workshop to the students of BMC regarding Camera and its Functions. Based on his experience, he explained the difference between Fiction and Non Fiction Film and their shooting techniques.

He also discussed about Camera Parts, Sensor, Different Types of Lens and Lightning.

The students appreciated the session and learnt about the technicalities of the camera.

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Industrial Visit to Coca Cola

On the 5th of April’2018 ,JIMS, Lajpat Nagar organized an industrial visit for BBA-4 students to the Coca –Cola factory located in Noida.

The visit began with the students being given a presentation about the inception and growth of the brand Coca-Cola.  This was followed by a guided tour to the vault – a veritable replica of the original one in United States; it was here that the representatives apprised the students of the processes that went into the production, packaging and sterilization of the ingredients of the much loved beverage. This was , however, not all. A trip to the heritage section of the plant was equally enlightening. The history of the company revealed the various phases of its evolution and expansion; from a one product organization , it has today grown to a gigantic pool of  3,800 products. The other section that held the attention of the students included the Coke studio with its captivating Santa story. The representatives also elaborated on the various corporate social responsibility initiatives being taken by the company.

The fun visit ended with a friendly interaction over various drinks manufactured by the company.

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Guest lecture on Android in BCA

 

BCA department has organized the guest lecture on 6/4/18 on the topic Android. The speaker Mr. Pawan is an Android Expert. He is B.Tech and currently working as Sr. Android Expert with Velopsys Technology Pvt Ltd .He is having Good knowledge in UI designing, Wireframe design, Json Parsing, API Integration, Application Publication on Google Play store, Android Studio & Sdk tool, Core Java, Mysql & Sqlite database, Logo-designing, Google map API, Location API, objective C, Iphone Application Tools & components, Xcode framework. He has given idea of, how to work on Android, How to make Apps and How to make it Active. Students appreciated the lecture and shown their interest in this field.

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BCA Industrial Visit – Cetpa InfoTech Pvt. Ltd

BCA department has taken BCA 2nd year and Final year students for an INDUSTRIAL VISIT on 27th March, at Cetpa InfoTech Pvt. Ltd, Noida Sec2.Cetpa InfoTech Pvt. Ltd. , certified by ISO 9001:2015 is India’s best training Institute which offers training in all latest technologies and provide placement opportunities also. The students were taken there to get an Industrial exposure. The students became aware of various technologies like PHP, Android, iOS, Hadoop and Automation Testing. Industrial Visit’s main focus was to make aware students about Industry oriented technologies. Students attended workshop on PHP and Mobile Computing (iOS, Android). Students appreciated the company and they conveyed thanks to all speaker who guided them about future technologies and there working.

 

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BCA department – INDUSTRIAL VISIT at TRAINING BASKET

BCA department has taken BCA 2nd year and Final year students for an INDUSTRIAL VISIT on 27th March, at TRAINING BASKET (in association WITH IIHT, REDHAT, LIKYA & team lease, NOIDA SEC-62. The students were taken there to get an Industrial exposure. The students became aware of Live Scenario of Cloud Infrastructure and VMware Server .TRAINING BASKET is among the largest and most experienced education/training & Development organization established in 2010 to promote educational exchange around the world through various programs and services including fellowship/Internship and scholarship management, education institutional development & leadership development. Industrial Visit’s main focus was to make aware students about Industry oriented technologies Like Red Hat, VMware, Cloud Computing etc., & Placement opportunities in Corporate. Students attended workshop on Python, Red Hat Linux and were given a Placement Talk and opportunities in various companies. Students appreciated the company and they conveyed thanks to all speaker who guided them about future technologies and there working.

 

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