One of the most informative lectures on marketing and media planning strategy of Dabur titled ‘Brand Activation : Connecting with the consumers ’ was held on the 8th of Septmber’2018 in the BBA 2nd year. Mr.Navneet-the brand activation manager(Pan India) -spoke on how Dabur made an emotional connect with the consumers on the ground. Explaining the concept through videos shot during the execution of the plans , he made the students understand the strategic thinking that went behind designing successful campaigns . Speaking about the noticeable jump in the market share of products like Pudin hara & Vatika shampoo, he said it was all a result of a keen study of consumer psychology coupled with an understanding of the market. Terming the strategy as ‘Experiential marketing’, he said execution and implementation followed planning and if two stages complemented each other , the results were always rewarding.
Advising the students to remain serious about their careers while enjoying the college life, he said that they must know their potential and be able to utilize it to its optimum level. Gaining some extremely useful insights from the lecture, the students of BBA 2nd year wished that Mr. Navneet visit the college again for another session .