Online News: The Rise of Aggregators

Audio Apps are the next high for online News consumers, says Reuters Report

Mobile news notifications have emerged as an important route for content. Messaging platforms (WhatsApp etc.) are giving social media platforms such as Facebook competition particularly in the online news segment. So is it end of the road for algorithms like search engine optimisation or social media optimisations? Or is it too early to announce the death of SEO and SMO?

Google News, Apple News, Line News, Snapchat Discover, Flipboard, SmartNews are the new super heroes in the online news segment. In addition to enabling rich media mobile alerts from preferred publishers, Apple News released Spotlight news feed last year. Google News equipped with its Accelerated Mobile Pages (AMP) initiative continues to lead the march worldwide, commanding 21% of Asia’s online news market pie.

According to a recent report released by Reuters, destination web sites and apps have a slight edge over search engines and social media. The statistics that indicate rise of Aggregators particularly in Asia are:

  • Search (60%) is the most favoured gateway for online news in South Korea, followed by Aggregators (37%)
  • Aggregators are the most favoured gateway for online news in Japan commanding 40% of the share in the segment
  • Aggregators have 31% and 25% share in Taiwan’s and Hong Kong’s online news market respectively

Ethics for Aggregators

So what do typical online news consumers do while using an aggregator? They sift through the publisher’s sites to identify what interests them and bookmark/ save the content for page break and an ad free reading experience. Aggregators such as New York Times Now App leads the reader to news reports from across the web. It is but appropriate that the aggregators compensate the original publisher for republishing their content. Countries such as Germany are mulling over laws akin to copyright laws to ensure that the interest of original publishers is watched. A debate or at least a to-do list on the ethics of aggregation is a predictable outcome.   

In a book titled The People’s Platform: Taking Back Power and Culture in the Digital Age, Astra Taylor compares online media to fast food. She says: “We don’t think much about where we click, how that information made its way to us, or who’s getting paid a living wage to produce it.”

Aggregators lead us to a situation where interaction with the original publisher is no more a mandate. According to an estimate nearly two-thirds of web users access news from “side doors” (apps, search, social media in order of preference). Email (newsletters) gateway too has made a comeback in news dissemination.

In Asian context, individual media brands are subsumed in major portals. In fact, the algorithmic approach to news segregation has led to a situation where news consumers are more likely to read from sources they wouldn’t have accessed otherwise. A report says nearly two-third web users remember the path (app, social media or search) they use to land on the story page, but less than half of them recall the brand that featured the story.

 

Audio Apps Vs Video Feeds

Audio apps are the other interesting development news consumers can look forward to. Audio app doling out weather summaries or match updates are imminent. This is predicted to have implications for radio. Though video remains far more distributed format on the web, so far text is the preferred format for news consumption. Will Audi Apps alter this dynamic?

Digital Subscriptions: Bundling or Syndicated Content  

Coming to the business or the revenue models, the US market experienced a clear jump in digital subscriptions, owing to “Trump Bump”. In some European markets bundling print and online subscriptions is proving to be a significant formula for monetising online news. Given the technological advantage that these nations have, they are deploying Big Data models to work out differential pricing to accommodate the preferences of their customers. However, availability of free content continues to be the main barrier in monetising online news. Clearly there is no fit all answer to monetisation of online news.

McKinsey pointed out in its report last year that it is too early to write off print, particularly in Asian markets. One of the key evolutions of print could be providing syndicated content to portals. Newspapers in South Korea derive a chunk of their revenue by supplying content to Naver and Daum- the two portals. Reuters report reiterates the point that advertising, donations and syndicated content are significant sources of revenue for news players.

 

 

 

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BCA : 2 day Workshop in R Language

BCA department has organized Two day workshop on R Language for all semester students. It was on 18th January and 19th January. The speaker Eg. Kuldeep Singh ( Mtech) is working as an data Analyst Expert in Infotyke – Delhi. On the 1th of Jan’2018 , R is a system used for statistical analyses. It is software now-a-days very much in demand in the IT Industry. R has many functions for statistical analyses and graphics and supports all different format and unstructured, semi structured data as well. R is the most comprehensive statistical analysis package available. It incorporates all of the standard statistical tests, models, and analyses, as well as providing a comprehensive language for managing and manipulating data.

New technology and ideas often appear first in R. The results from a statistical analysis are displayed on the screen, , can easily be visualized and understands, can be further be  written in a file, or used in subsequent analyses. R is cross-platform. R runs on many operating systems and different hardware. It is popularly used on GNU/Linux, Macintosh, and Microsoft Windows, running on both 32 and 64 bit processors. R plays well with many other tools, importing data, for example, from CSV les, SAS, and SPSS, or directly from Microsoft Excel, Microsoft Access, Oracle, MySQL, and SQLite. It can also produce graphics output in PDF, JPG, PNG, and SVG formats, and table output for LATEX and HTML.It is also possible to combine in single program different statistical functions to perform more complex analyses. The lecture ended with the speaker advising the students to know thoroughly about R and it is an Open source, freely available software and soon will be taking over the Industry for analytical purposes. The students appreciated the workshop and learnt it with curiosity to make it as career in future.

 

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Placement drive for BBA at JIMS ,Lajpat Nagar

The BBA department of JIMS.Lajpat Nagar invited AIM ,India Pvt.Ltd. – a professional wealth advisory services company –for a campus drive on the 18th of Jan’2018. The process began with the representatives from the organization giving a pre-placement talk to the 2nd and final year students. Talking about the roles the students were supposed to play and what results the company  expected of them, they said that success was a result  of dedication and passion. While advising the students to be passionate about whatever they chose in life, the company representatives said that the selection procedure always began with a good resume and an appropriate objective statement.

The talk was followed by a group discussion and a face to face interview. The process came to an end with ten students from sem-4  and two from sem-6 getting selected.

Visit to Hettich

Students were taken to Hettich at Panchkuan road on 18th January 2018 . Hettich is the market leader in modular fittings. The students were shown the latest in modular fittings and Hettich manager explained to them about the latest trend  and market demand. Now the students have learned from the visit how to evaluate design and trend in modular fitting.

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Monetization of Web

A guest lecture on “Monetization of Web” was organized in the department of mass communication on Jan 18.1.18. Mr Tarang Goel, advertising and IT professional who has worn different hats as an entrepreneur, consultant partner (Softtek Solutions) and associate director, Cognizant started his presentation by distinguishing between digital marketing, content marketing and mass communication.

Describing the term Content, Tarang explained why Content is said to be the King and added: “In the advertising space, Google has surpassed the leading advertising companies across the globe.”  He then went on to cite affiliate marketing platforms such as Amazon and Google AdSense as among the first and the most talked about revenue models on the web. In publishing segment, he introduced the students to ebooks and specified how Kindle version of any book requires different packaging of content. The session concluded with the esteemed speaker asking the students to ride the wave and evolve rather than be restricted by the limitation of any of the media platforms.

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Expressions 2018

Nearly seventy students from all the five campuses of JIMS (Vasant Kunj, Kalkaji, Lajpat Nagar, Rohini and Greater Noida) participated in various events of Expressions Fiesta 2018. The department of mass communication, JIMS, Lajpat Nagar received 25 entries from JIMS Rohini Sect-3, 11 entries from Kalkaji, 9 entries from JIMS Greater Noida, 6 entries from JIMs Vasant Kunj and 17 entries from JIMS Lajpat Nagar.

The students competed with each other in Photography (Categories: Fashion, Potrait and Action),  Storyboard and Punchline writing, Blog Writing, Mobile films, Cartoon Making, Mono Acting and Solo Singing.

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Knowing your customer and Money laundering

On the 17th of Jan’2018 , the BBA department organized a guest lecture for the students of BBA-2 & 6 by Ms.Nonika Arora-“Client Engagement Manager” with Indusind Bank. Speaking on the subject of money laundering and assessment of customers, the speaker elaborated on  the process of customer appraisal  and document evaluation followed by the banks  before granting of loans and credits to them.

A thorough examination of the forms and documents , she said, was by itself enough to expose frauds and suspicious transactions across a customer’s bank account. Continuing with the talk, she explained the concept of money laundering and the steps taken curb it. Money laundering, she maintained ,was a process that involved three steps-placement, layering and integration.While placement, which is the first step in money laundering, involves injecting illegitimate funds into the legal financial system, the second step –layering –distances the money  from its illegal source through layers of transactions; the process ends with integration –i.e.,conversion of black money into white. Simply put, it is the process of hiding, moving and investment of illegal funds.

 

The lecture ended with the speaker advising the students to know thoroughly their customers and their work engagements if they decided to choose banking as their career in future.

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