Monetization of Web

A guest lecture on “Monetization of Web” was organized in the department of mass communication on Jan 18.1.18. Mr Tarang Goel, advertising and IT professional who has worn different hats as an entrepreneur, consultant partner (Softtek Solutions) and associate director, Cognizant started his presentation by distinguishing between digital marketing, content marketing and mass communication.

Describing the term Content, Tarang explained why Content is said to be the King and added: “In the advertising space, Google has surpassed the leading advertising companies across the globe.”  He then went on to cite affiliate marketing platforms such as Amazon and Google AdSense as among the first and the most talked about revenue models on the web. In publishing segment, he introduced the students to ebooks and specified how Kindle version of any book requires different packaging of content. The session concluded with the esteemed speaker asking the students to ride the wave and evolve rather than be restricted by the limitation of any of the media platforms.


Expressions 2018

Nearly seventy students from all the five campuses of JIMS (Vasant Kunj, Kalkaji, Lajpat Nagar, Rohini and Greater Noida) participated in various events of Expressions Fiesta 2018. The department of mass communication, JIMS, Lajpat Nagar received 25 entries from JIMS Rohini Sect-3, 11 entries from Kalkaji, 9 entries from JIMS Greater Noida, 6 entries from JIMs Vasant Kunj and 17 entries from JIMS Lajpat Nagar.

The students competed with each other in Photography (Categories: Fashion, Potrait and Action),  Storyboard and Punchline writing, Blog Writing, Mobile films, Cartoon Making, Mono Acting and Solo Singing.


Knowing your customer and Money laundering

On the 17th of Jan’2018 , the BBA department organized a guest lecture for the students of BBA-2 & 6 by Ms.Nonika Arora-“Client Engagement Manager” with Indusind Bank. Speaking on the subject of money laundering and assessment of customers, the speaker elaborated on  the process of customer appraisal  and document evaluation followed by the banks  before granting of loans and credits to them.

A thorough examination of the forms and documents , she said, was by itself enough to expose frauds and suspicious transactions across a customer’s bank account. Continuing with the talk, she explained the concept of money laundering and the steps taken curb it. Money laundering, she maintained ,was a process that involved three steps-placement, layering and integration.While placement, which is the first step in money laundering, involves injecting illegitimate funds into the legal financial system, the second step –layering –distances the money  from its illegal source through layers of transactions; the process ends with integration –i.e.,conversion of black money into white. Simply put, it is the process of hiding, moving and investment of illegal funds.


The lecture ended with the speaker advising the students to know thoroughly their customers and their work engagements if they decided to choose banking as their career in future.


Web Frameworks


In the fast growth of the world of the web, AngularJS Development Companies has been able to bring upon the most recent innovation and trend in the world of web. Picking the right framework is vital for the web to extend, which causes developers to build up an application, that has  full consistency with the business manager, as well as it can keep up and redesign later. AngularJS, React, Backbone, Ember and Jquery are the famous JavaScript system.


Angular JS- Angular JS is the popular open framework supported by Google. Dependency injection, two-way data binding between model and views, easy testing of the code and inherited capabilities of HTML by using directives are the unique and unique features of AngularJS. It is used when a single modular framework is required to build a web application services or complicated web front- end application. It has a two way data binding and is supported by the google. Although it has complicated directories with prototypal inheritance.

  • Categorization of the application with Angular JS is very easy into several types such as: Controller, Directories, Factories, Filters, services, and views.


Backbone.js is a framework that allows you to structure your JavaScript code in an MVC. It listens to DOM events and also listens for changes to your models and collections and redraws the DOM appropriately. It offers an easy documentation and codes to build your own framework. The biggest drawback of Backbone is that, instead of providing structure, it provides some basic tools to create structure. To update the view whenever your model changes, and to update the model whenever your view changes, you have to write a lot of boilerplate, because of lack support for two-way data binding.



The best framework for designing web applications is non-other than EmberJS, which has heavy reliance on “tradition over design”. It deals with the community modules with two way data binding and easy to share the templates between the server and client side, however the framework is more complex and needs to be considered with care.

This has been the basic difference between the different web frameworks.


Faculty Picnic

JIMS organized the Faculty picnic on 30th Dec’ 2017. A one day picnic is organized every year for the faculty .Every faculty joins the trip which is a respite from the routine teaching and enhances a feeling of togetherness.It helps the Senior level management to mentor the faculty in an innovative manner.