JIMS Lajpat Nagar Orientation 2018




Inclusive Scripture

Guru Granth Sahib does not focus on any one religion. It tells us about social justice, women’s empowerment, the art of living and much more, write M P SINGH and GURMEET SODHI

The Guru Granth Sahib is the epitome of universal brotherhood and is revered by Sikhs as their living Guru. They respectfully refer to it as Sahibji. The basic tenet of the Holy Scripture is that the Almighty — Ek Onkar — is only one. He is the creator and is omnipresent in his creation. He is giver and doer. All colours and qualities emanate from Him. God has no colour, no shape and no name, but his devotees praise Him by many names and in many ways, based on their intellect, knowledge and perception.

We all have within us the same jyoti that emanates from the Almighty — ‘Sab mein jyote jyote hai soi tis de karan sab mein chanan hoi.’ Another beautiful line promoting this philosophy is ‘Mere prab khel rachaya; koi na kisi jaya upaya’ — ‘God created this universe with people, each different from the other; the uniqueness of creation is that none resembles the other.’ One may share common features like looks and ancestry, but a perfect resemblance is impossible. There is a strong message of diversity here. Guru Nanak bows before this diversity and says that he respects every person who remembers the Almighty, even by different names.

The scripture emphasises more on internal engineering than worldly rituals, blind practices and outer appearances. The stress is on accepting His will with humility, love, devotion, charity and fear in all deeds. Surrendering to His will, love and devotion is more important than the name and the path one follows.

The Granth Sahib is not focused on any one particular religion or region; it advocates the concept of social justice, women’s empowerment and the art of living. It projects a different way of thinking that is detached from vices; Even while performing worldly duties, one can raise one’s spirit by singing the glory of the Almighty and attain ultimate bliss. It respects and accepts all religions and favours dialogue and not a debate to project superiority of one over the other.

The baanis are not for or against any particular religious sect, group, friend or enemy. They reflect only on human frailties or ill-conduct and consider them as vices or enemies of a human being. With the blessings of a true guru, one overcomes these weaknesses and is effortlessly freed from the cycle of birth and rebirth. The essence of this thought pervades the entire Granth Sahib.

While freeing human beings from the bondages of rituals and pretense, it guides us to follow a pristine way of life; this is made possible by internalising the divine teachings and connect ing the soul with the Almighty. The direction of the Granth, thus, is mainly towards Guru Chintan,Atma-Parmatma chintan and Milan. Considering everything to be in His order, the Granth does not chastise either the tormentor or the tormented.

The vanikaars of the Granth are spread over a period of about 500 years (1163-1679). It has an eclectic mix of messages in myriad languages and dialects by baghats and saints from across the country belonging to different castes, ethnicities and religious groups.

The Granth Sahib embodies in it not only the vanis of six Sikh gurus from Punjab but also of 15 bhagats and saints from different regions — Kabir, weaver from Varanasi, Uttar Pradesh; Namdev, calico printer from Maharashtra; Ravidas, shoemaker from UP; Trilochan, Brahmin from Maharashtra; Dhanna, cultivator from Rajasthan; Sain, barber from UP; poet Jaidev from Bengal; Pipa, the king from UP; Surdas, the blind poet; Baba Farid, Muslim saint from Punjab; Parmanand from Maharashtra; Sadhana, butcher from Sindh; Bhagat Beni and Ramanand from UP; Bhikhan, Sufi saint from UP and a few more devotees.

The thoughts of these composers blend the moment they are placed next to each other, mostly in the form of dialogue. Thus, the structure and creation of the Granth Sahib is pluralistic.

The scripture maintains that the beauty of the universe lies in its diversity or plurality, and that it must be preserved with piety and reverence. No country, caste, religion or community can ever exist peacefully without subscribing to the ideals of plurality. In absolute terms, it means that if we wish to grow and progress, we must have a firm belief in this philosophy.

The scripture, which has been awarded the status of the Guru, propagates and glorifies, without reservation, the message that the well-being of a country can be directly judged through a diagnosis of the health of pluralism. We must, therefore, at all times work towards its protection and preservation.

Since the last two or three decades, there have been talks about clash of civilisations. There have been intense discussions on this subject too. We find these clashes highly pronounced in West Asia, Africa and even in our own north-eastern states. Why is this happening? This is because of one upmanship, where one community or race thinks that its way is superior to others.

The primary source of conflict is identity, culture and language. At such times, we need a philosophy that can save the world from conflict. Pluralism turns out to be the only philosophy that can save and defend it. And for this, we need to promote the tradition of dialogue. This is the thought process of Guru Granth Sahib, a scripture that transcends the boundaries of caste, creed and religion.


Non Linear Marketing is the new path of digital communication




Non linear Marketing means Digital marketing. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace.  Digital marketing undertakings include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. Non linear  marketing is frequently referred to as ‘online marketing ‘internet marketing’ or network marketing’. Due to technologies development at an exponential speed, the promotion example has shifted to newer more client and satisfied centric approach being delivered on the digital platform. Though on line media is a authoritative stick to go faster trade growth, a sustainable achievement in digital marketing in general takes a small number of months if not more and this trip to success would have involved few failure. Digital Marketing avenues such as Search Engine Optimization (SEO) require couple of months before a trade can see good results. pregnant quick results usually leads to giving up on the not-so-visible but real progress campaigns, which would have produced desired goals if given the time it requires. Traditional selling like promotion, public relations, brand and corporate infrastructure, lead age band etc. broadly relies on television, radio, telephone, and print media and telephone as a delivery medium. Contrary to that modern marketing techniques leverage the control of Internet and social media to reach to a more targeted set of audience. The term digital marketing has full-grown in position over time, particularly in convinced countries. online promotion is still common  in digital marketing has become the most common term, mainly after the year 2010. Digital Marketing is any form of marketing products or services, which involves electronic campaign. It can be both online and offline. According to organization of shortest marketing “the use of internet and associated digital in sequence and communication technologies to realize marketing objectives.”

Non linear marketing is an   sunshade term for Although digital media is a power ful the marketing of foodstuffs or services using digital technologies, mostly on the Internet,  but also counting movable phones, display publicity, and any other digital average. The method in which online advertising has urbanized as the 1990 and 2000s has distorted the way brands and businesses utilize technology and digital marketing for their marketing. Digital  marketing campaigns are attractive more common as well as efficient, as included into mark digital platforms are increasing deceitful plans and everyday life, and as people use digital devices instead of going to bodily shops.


Linear Marketing Vs Non Linear Marketing:


Table 1: The following table lists a few points that differentiate digital marketing form traditional marketing.


Linear Marketing          Non Linear Marketing
message is unidirectional. Means, a business communicate about its goods or services with a group of citizens. message is bidirectional. The client also can ask queries or make suggestions about the trade products and services.
average of message is generally phone calls, letters, and Emails average of message is mostly through social media websites, chat, and Email.
agitation takes more time for designing, preparing, and launching. There is always a fast way to expand an online movement and carry out changes along its development. With digital tools, demonstration is easier.
It is approved out for a specific audience throughout from generating movement ideas up to selling a manufactured goods or a service The satisfied is available for universal public. It is then made to reach the precise viewers by employing search engine techniques.
It is conservative way of marketing; best for reaching local audience It is best for attainment global audience.
It is complex to measure the efficiency of a campaign. It is easier to measure the efficiency of a movement through analytics.


Advantages of  Non Liner Marketing to Consumers and Analysis

Non Liner Marketing technologies permit the customers to keep on with the company information efficient. These days a lot of customers can way in internet at any place whichever time and companies are constantly updating in order regarding their goods or services. Customers know how to visit company’s website, examine with reference to the products and make online purchase and afford feedback.




I don’t think there are any rules in life that everyone should stick to anymore. Each to their own I say, and if you agree then you’re on the right track to being a confident individual who knows when to say no.

I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. The Internet is becoming the town square for the global village of tomorrow.  It has no limitations. Company can use any devices such as tablets, smart phones, TV, laptop s, media, social media, e- mail and lot other to support corporation and its products and services. Digital marketing may achieve something more if it considers consumer requirements as a peak priority.


Guest Lecture by Mr. Indish Batra


Mr. Indish Batra, a Freelance Director of Photography conducted a practical workshop to the students of BMC regarding Camera and its Functions. Based on his experience, he explained the difference between Fiction and Non Fiction Film and their shooting techniques.

He also discussed about Camera Parts, Sensor, Different Types of Lens and Lightning.

The students appreciated the session and learnt about the technicalities of the camera.


Industrial Visit to Coca Cola

On the 5th of April’2018 ,JIMS, Lajpat Nagar organized an industrial visit for BBA-4 students to the Coca –Cola factory located in Noida.

The visit began with the students being given a presentation about the inception and growth of the brand Coca-Cola.  This was followed by a guided tour to the vault – a veritable replica of the original one in United States; it was here that the representatives apprised the students of the processes that went into the production, packaging and sterilization of the ingredients of the much loved beverage. This was , however, not all. A trip to the heritage section of the plant was equally enlightening. The history of the company revealed the various phases of its evolution and expansion; from a one product organization , it has today grown to a gigantic pool of  3,800 products. The other section that held the attention of the students included the Coke studio with its captivating Santa story. The representatives also elaborated on the various corporate social responsibility initiatives being taken by the company.

The fun visit ended with a friendly interaction over various drinks manufactured by the company.


Guest lecture on Android in BCA


BCA department has organized the guest lecture on 6/4/18 on the topic Android. The speaker Mr. Pawan is an Android Expert. He is B.Tech and currently working as Sr. Android Expert with Velopsys Technology Pvt Ltd .He is having Good knowledge in UI designing, Wireframe design, Json Parsing, API Integration, Application Publication on Google Play store, Android Studio & Sdk tool, Core Java, Mysql & Sqlite database, Logo-designing, Google map API, Location API, objective C, Iphone Application Tools & components, Xcode framework. He has given idea of, how to work on Android, How to make Apps and How to make it Active. Students appreciated the lecture and shown their interest in this field.